Winter Woods Design

Yvette Allen-Campbell

logo x business card x web design

This branding project was created for Mrs. Yvette Allen-Campbell, author of Black, Pregnant, & Loving it. We created a mood board to set the overall tone and direction of the design, and used images and colors that instilled a feeling of empowerment for readers. During this project, foil print was not yet readily available, so we were tasked with creating an alternate logo design that could be used specifically for the client's printed marketing materials. We created a clean and simple business card that coordinated with other brand elements. The client was presented with a finalized brand guideline and fully responsive website created using Squarespace.