Winter Woods Design

Yvette Allen-Campbell

logo x business card x web design

This branding project was created for Mrs. Yvette Allen-Campbell, author of Black, Pregnant, & Loving it. I created a mood board to set the overall tone and direction of the design, and used images and colors that instilled a feeling of empowerment for readers. During this project, foil print was not yet readily available, so I was tasked with creating an alternate logo design that could be used specifically for the client's printed marketing materials. I created a clean and simple business card that coordinated with other brand elements. The client was presented with a finalized brand guideline and fully responsive website created using Squarespace.