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How-it-works.jpg

How It Works

IS THIS YOUR FIRST TIME WORKING WITH A DESIGNER?

I know it can be a daunting experience, so let Winter Woods help make that process easier. Take a look at what typically happens when you purchase a service from Winter Woods Design!

01 // INQUIRY + INITIAL MEETING

Each of my design packages begins with an inquiry. Just fill out my contact form to get started! I will shoot you an email with further instructions and a link to set up our first Skype meeting. During our first meeting, we will get to know one another, walk through my design process, as well as go over any questions you might have.

02 // QUOTE + CONTRACT + INVOICE

If you would like to move forward with the process, I will email you a quote, copy of my design contract, and a timeline of your project. Once the contract is signed, I'll send you an invoice for the 50% deposit and a link to my calendar so you can book our design consultation to discuss your business, vision, and aspirations for your brand.

03 // CLIENT WORKBOOK + WELCOME GUIDE

After I have received your deposit, I will send you a workbook and welcome guide. Since there is typically a wait time between this step and the next, I give you these tools to prepare for our upcoming project. I will send you a client questionnaire for you to complete to insure we are on the same page prior to your project start date. This questionnaire will provide  valuable information for me as I move throughout your brand process. I also ask you to create a detailed pinterest board full of branding inspiration (colors, patterns, photos, type, etc.), and provide you with a dropbox link for the website content if necessary. We will use these tools throughout the project to shape your ideal brand.

04 // INSPIRATION BOARD

The first part of each design project begins with an inspiration board. This serves as the visual outline for your brand and helps to establish a foundation for the tone of the design. It also aids in establishing standards for your brand. 1 revision is included.

05 // LOGO DESIGN

Using your client questionnaire and inspiration board as a guide, I will create a unique customized logo that appeals to your intended target audience. Since I only offer one logo design option during this stage of the process, up to 3 revisions are allowed to bring your vision to life.

06 // BRAND GUIDELINE

Maintain your brand with ease by following this brand guideline for your business. As your business evolves, you’ll be able to maintain visual consistency and easily incorporate your brand into new elements when you have a framework to work within. During this phase in the process, I will build your brand guideline which includes your inspiration board as a reference, alternate logo, coordinating color pallet, pattern designs, typography suggestions, and icon illustrations if needed. 1 revision is included.

07 // MARKETING MATERIALS

The final phase for my brand identity package is translating your brand into marketing materials. After I create the brand guideline for your business, I will design tangible elements that work best for your business needs. Your brand will not only be consistent, but will display professionalism in every detail. With 1 revision each, you will be able to choose 3 designs from the following:

  • BUSINESS CARDS

  • NOTE/THANK YOU CARDS

  • LETTERHEADS

  • STICKERS

  • LABELS + TAGS

  • POSTCARDS

  • FLYERS

  • INVITATIONS

  • SOCIAL MEDIA PROMO GRAPHICS

  • MENU

  • PRICE SHEET

08 // DESKTOP + MOBILE WEBSITE

The final stage in my web branding process is, of course, the website. Since you provide all the website content in your client workbook before we begin your project, it’s quick and easy for me to create your site using Squarespace. Up to 3 revisions per web page is included

09 // INVOICE + FINAL MEETING + WALK THROUGH

At the end of each design project, I send a final invoice to collect before sending any files or transferring ownership. Once I receive the final payment, I upload the finalized files to Dropbox, and send an email with a link to book our last appointment. During this meeting, I will provide guidelines of different ways to use your new brand materials and quickly walk through the backend of your new website (if applicable). I will also answer any final questions or concerns you may have and then the design process comes to an end!

10 // CLIENT SATISFACTION + WEBSITE GUIDE

After your project comes to a close, I send out a client satisfaction survey to learn about your experience. This will also give you an opportunity to leave a testimonial or communicate any grievances. If you purchased a web branding package, you will also receive a website quick starter guide to help you maintain your Squarespace site.